Broadway Automotive/Enterprises, Inc. is composed of a progressive team of professionals that strive to deliver exceptional service and leave each customer feeling like they truly are the “best” customer!

Our mission is to provide quality vehicles, parts, service and rentals with highly personalized care at a competitive price. Our friendly and efficient team will demonstrate genuine care and concern while focusing on assisting each customer at every visit.

The journey began in 1916 when Broadway Garage was founded in De Pere, Wisconsin. At that time we were franchised to sell Apperson, Maxwell and Buicks. Through the years and being the oldest car dealership in the Green Bay area we experienced steady growth; giving us the ability to acquire additional franchises. For three generations, the Cuene family has operated the company with the same attributes that our grandpa Herb and fathers left us; a good reputation and the customer truly is number one.

It is with a great deal of pride and enthusiasm that the Broadway Automotive Team move forward – striving to continue our strong history of customer satisfaction, to maintain our favorable reputation as a community business and employer -- and succeed with the same dedication and determination that began with us many years ago.

Even online we manage to be a full-service dealership. Looking for a price quote? We can do that. Want to order parts? No problemo. Need to make a service appointment? Yep, we can do that here, too. Of course, we always love to put a face to a name, so check out our business hours and directions if you'd like to visit in person.

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